Unleashing the WOW Effect into Your Coffee Business

We are a coffee company dedicated to serving the coffee community, including producers, buyers, partners, roasters, and consumers. Through our unwavering commitment, we have risen to become one of Indonesia's reliable exporters of high-quality coffee in both the "Specialty" and "Commercial" lines.

WOW Coffee, a brand under PT Wanita Citra Indonesia (WCI), was established by the end of 2022, stemming from a humble casual hangout that blossomed into something far greater than a mere idea. With a fervent commitment to fostering sustainable supply chains, we set out to unveil the exquisite flavors of Indonesian coffee to the world, while forging strong partnerships with local farmers.

From businesses to individual enthusiasts, we bridge the gap to specialty coffee for both B2B and B2C markets.

Meet The


Our commitment to quality and excellence is reflected in the meticulous care we apply at every stage of our processes, guided by the dedicated efforts of our skilled Team

Melisa Endra

Co-Founder & Global Trade Specialist


Maria Fransisca

Co-Founder & CEO


Siti Herlina

Co-Founder & Operation Production


Ineske Nada Yanti

Co-Founder & Local Marketing


Doni Permadi

Roaster Specialist

Where Our Coffee Comes From

Farmers and Areas

Our brand


WOW Coffee goes beyond being a coffee company

we stand as your allies in attaining coffee greatness. From the outset, we gather the finest raw materials and nurture them with meticulous care and mastery.

Encompassing meticulous processes and ingenious artistry, we mold these elements into a symphony of taste. This ensures that every sip reflects our steadfast commitment to creating an extraordinary coffee expedition, curated for the discerning palate of the coffee entrepreneurs and enthusiasts.


Excellence Quality

Our commmitment is to deliver quality product and make specialty coffee accessible to all, catering to both B2B and B2C needs.

Tailormade solution

Crafting personalized roasted coffee beans that align perfectly with your budget, accompanied by flexible payment terms.

Customer Satisfaction

We view every interaction as an opportunity to build meaningful relationships and foster trust, ensuring that our customers feel valued, heard, and empowered.

Care in Every Cup

Crafting tangible coffee excellence throughout the journey, from cultivation to consumption, fostered by the unyielding dedication of our expert roasters.