WOW Coffee, a brand under PT Wanita Citra Indonesia (WCI),
was established by the end of 2022, stemming from a humble
casual hangout that blossomed into something far greater
than a mere idea. With a fervent commitment to fostering
sustainable supply chains, we set out to unveil the exquisite
flavors of Indonesian coffee to the world, while forging strong
partnerships with local farmers.
Our greater aspiration is empowering coffee entrepreneurs and
providing an exceptional retail product for everyday coffee enthusiasts,
ensuring every consumer savors a 'wow' moment in every cup!
The uniqueness of Indonesian coffee lies not only in its geography but also in the meticulous cultivation and processing methods that yield beans with unparalleled complexity and character.
As our passion for coffee is deeply intertwined with the essence of Indonesia, we proudly bring these exceptional flavors to the global market, sharing the remarkable journey from bean to cup with enthusiasts worldwide.
read our product story